For those of you who don’t use it, the website Quora is an absolute goldmine for information on a wide variety of topics. It allows you to ask and answer questions by individuals who all use their real names, and who have to identify their area of expertise (their reason for knowing the answer.)
One of the questions asked was “What are some striking facts or figures about suicide?” My answer is the basis for this post. I identify a number of suicide facts and figures with citations. These may make useful additions to presentations that you do in the future.
We know that in the United States, about 50% of suicide deaths are by firearm (CDC, 2016). This accounts for the startling statistic that 60% of people who attempt suicide will die on their first attempt (Bostwick, et. al., 2016)
Of those that survive, 70% of those who live will never go on to have a second attempt, hopefully because they get the help that they need. About 23% will go on to attempt again (sometimes repeatedly) and live, while 7% will die on a future attempt. (Owens, Horrocks & House, 2002)
Gun owners in particular at much higher risk of suicide. We know that gun owners are 57 times more likely to die by suicide within 7 days of their purchase (likely because they purchased it specifically intent on suicide), and 7 times more likely within the first year as non-gun-owners. (Wintermule, et. al., 1999)
Depending on the type of gun and other variables, 85-98% of firearm suicide attempts will end in death, while only about 2% of overdoses will end in death. (Elnour & Harrison, 2008).
Women attempt suicide about 3 times as frequently as men do (Vijayakumar, 2015) but tend to die 3 times more frequently (Varnik, 2012) chiefly because of their use of more lethal methods like firearm and hanging, when compared to women who more commonly use overdose.
Suicide is most common in the middle ages, accounting for 54% of suicides in Canada (Statistics Canada, 2013) and 51% of suicides in the United States (CDC, 2011).
It’s been suggested that up to 90% of those who die by suicide have a diagnosable mental illness (Bertole & Fleischmann, 2002). Although this figure has been challenged because it is based on psychiatric autopsies (reviews with those left behind) that might be vulnerable to bias, it is common enough to be valuable.
Did I miss any suicide facts and figures that you’d like to see? Let me know and I’ll update the article. Thanks all!
Bertolote, J.M. & Fleischmann, A. (2002) Suicide and psychiatric diagnosis: a worldwide perspective. World Psychiatry. 1(3): 181-185.
Bostwick, J. M., Pabbati, C., Geske, J. R., & McKean, A. J. (2016). Suicide attempt as a risk factor for completed suicide: Even more lethal than we knew. American Journal of Psychiatry, 173(11), 1094–1100.
Centers for Disease Control and Prevention (CDC). Web-based Injury Statistics Query and Reporting System (WISQARS) [Online]. (2013, 2011) National Center for Injury Prevention and Control, CDC (producer). Available from http://www.cdc.gov/injury/wisqars/index.html
Centers for Disease Control and Prevention. (2016) National Vital Statistics Report. 65(4). Retrieved on September 19, 2017 from https://www.cdc.gov/nchs/data/nvsr/nvsr65/nvsr65_04.pdf
Elnour, A.A. & Harrison, J. (2008) Lethality of suicide methods. Journal of Injury Prevention. 14(1). 39-45. doi: 10.1136/ip.2007.016246.
Vijayakumar, L. (2015) Suicide in women. Indian Journal of Psychiatry. 57(Supp. 2). S233-S238. doi: 10.4103/0019-5545.161484.
Owens, D., Horrocks, J. & House, A. (2002) Fatal and non-fatal repetition of self-harm: systematic review. British Journal of Psychiatry. 181. 193-199.
Statistics Canada. (2013) CANSIM, table 102-0551 and Catalogue no. 84F0209X. Retrieved from http://www5.statcan.gc.ca/cansim/a26?id=1020551&
Varnik, P. (2012) Suicide in the World. International Journal of Environmental Research and Public Health. 9(3). 760-771. doi: 10.3390/ijerph9030760
Wintemute, G.J., Parham, C.A., Beaumont, J.J., Wright, M., & Drake, C. (1999) Mortality among recent purchasers of handguns. New England Journal of Medicine. 341(21):1583-9
Hi all, after a summer hiatus, I’m back! Mobile giving is all-the-rage these days, especially after natural disasters. We’ve all seen advertisements that say “Text HAITI to 90999” in order to donate $5 to the Red Cross. (That’s a real number.) You might be wondering how you can leverage this concept for your own crisis line or organization.
How Mobile Giving Works
Mobile giving, or donate-by-phone is an easier way to engage your donors. They simply text an SMS short-code from their cell phones, and a pre-determined amount of money is added to their bill. It’s a snap for you and individuals who, in order to donate previously, would have had to sign up with organizations like CanadaHelps, PayPal, or deal with the administrative burden of trying to give you cash or cheques directly.
As already stated, mobile giving is easy. Most donors have SMS-capable cell phones and can take the 10 seconds to fire off a text message. In Canada, a mobile giving campaign can be set up that, after the payment of flat service fees, runs automatically. 100% of the money raised is given to your organization.
Mobile giving fundraising messaging is effortless. It can be distributed across social media like Facebook or Twitter, sent in a fundraising letter, or even included on a digital sign. This makes it ideal for almost any time of year, and any type of fundraising.
There are some disadvantages to mobile giving: namely, if your intended audience does not use a cell phone or does not use SMS texting, they may be more apprehensive. This means that organizations that traditionally solicit funds from an older adult or elderly clientele may prefer fundraising letters or other tangible ways of donating.
Secondly, you have less information provided to you by your fundraising clients. For example, in the simplest mobile giving campaign, you have only the individual’s phone number. This means that giving tax receipts or following up on fundraising is more difficult.
Implementing Mobile Giving At Your Crisis Line
This guide is based on my experience implementing mobile giving at Distress Centre Durham. We elected to run a short, 3-month campaign starting on World Suicide Prevention Day (September 9, 2017). In Canada, all Mobile Giving is managed by the Mobile Giving Foundation (MGF) of Canada, a project of the Canadian Wireless Telecommunications Association (CWTA).
The Mobile Giving Foundation has agreements with each of the major telecoms in Canada so that 100% of the money donated is given to the charities.
There is a short questionnaire in order to receive approval by the MGF to submit a more comprehensive campaign application. After submitting the campaign application, we were emailed the application.
In addition to the organizational information, we also had a few choices to make:
- Donation amount
- Which short-code
- Length of campaign
- Use of widgets
- Use of MGF built-in technology or an ASP
These will be explored below.
We had the choice of $5, $10, or $25 per text. We decided to go with $10 as that is a small enough that most individuals would be willing to make that donation without much thought, but large enough that a short campaign would still be effective. You can run multiple campaigns with different dollar amounts.
For example, you could have donors text SPRITE 5 to donate $5 or SPRITE 10 to have them donate $10. This is achieved through the use of keywords and sub-keywords.
Choosing a Short-Code
We had the choice of 5 short-codes to choose from. We decided to go with 41010, each of the short-codes is a similar 5 digit number (e.g. 21212 or 101010). In a campaign like this, your short-code should be memorable and not easily confused with another organization, if there are others fundraising in the same geographical area.
Choosing a Campaign Length
The MGF allows you to choose a 3-month, 6-month, or 12-month campaign. The service fees (which includes a $350 application fee and then small additional monthly fees for each additional keyword/sub-keyword or widget you use) will be based on the length of your campaign. Many of the add-ons are free with a 12-month campaign which makes this very economical.
Widgets are follow-ups that you may add to your campaign after the individual texts in to donate. For instance, you might text them back with a Thank You that directs them to a contact page, or to another page on your website. Another widget allows your donors to opt-in to receiving up to 3 follow-up messages.
For the Distress Centre Durham campaign we elected not to use any widgets, preferring to keep the campaign simple.
Using MGF Technology or an Application Service Provider (ASP)
An ASP or Application Service Provider is an organization that can help you manage your campaign. They provide additional tools that allow you to track or manage your campaign more easily, for a fee. Distress Centre Durham elected not to use any ASP when running our first campaign as we wanted to see what was possible with the MGF technology. It turns out their built-in features are more than enough for our needs.
Choosing Keywords and Sub Keywords
A Keyword is the word that an organization texts to donate to you. For example, someone could text SPRITE to 21212 to donate $5 to your fundraising campaign. You might decide that if they text PEPSI to 21212 that they will donate $10, and you could establish these as two separate keywords for your 12-month campaign.
A sub keyword is an additional word that is added onto your keyword in order for you to more granularly manage fundraising. For example, while Distress Centre Durham decided on “SUPPORT” as our keyword, we added the sub keyword DURHAM for fundraising we ran within the Region. Since we have other Online Text and Chat (ONTX) community partners participating, they each have their own sub keyword for their area.
Cost of Campaign
The cost of a mobile campaign is minimal. After your questionnaire is approved, the MGF sends you a price list. Most of the add-ons are free when running a 12-month campaign, with the largest fee simply being the $350 application fee. This makes mobile giving an ideal fundraising campaign for even a very small charity.
I would recommend for a 12 month campaign using one keyword, that you set aside $1,000 for the application fee, and other administrative costs (including getting information like audited financial statements or others available) and paying for advertising to promote your campaign.
Did I miss anything? Do you have any other questions? Please let me know. If you’d like to support Canada’s Online Text and Chat (ONTX) Program or Distress Centre Durham you may text SUPPORT DURHAM to 41010.